AXEL ARIGATO EXPANDS ITS NEW ERIS SNEAKER LINE WITH FRESH COLOURWAYS AND AN EXTENDED MEN'S SIZE RANGE

Following the launch of its new Eris sneaker last week, Axel Arigato continues to evolve the silhouette with fresh colourways and an expanded range of menswear sizing.

The Eris is a bold unisex sneaker, designed for those who champion individuality and creative self-expression. As the brand's headline sneaker release of the year, it builds on a season of innovative footwear drops, most notably the Slow Runner and Tact Runner, which distilled a decade of design into a new creative direction that ultimately led to the Eris.

New additions to the launch palette of blue, yellow, and charcoal include brown, oat, light grey, and pink, offering even more ways to wear Axel Arigato's most expressive sneaker yet.

This latest update follows the original Eris campaign, which debuted on July 28th with an immersive London launch event featuring musician Bea at the Institute of Contemporary Arts.

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Symbolic in name, Eris is a lifestyle statement for those who defy stylistic convention and reject being boxed in. It is made for the global, culturally curious, and creatively driven individual, with this spirit artistically imbued into the design and fabrications of Axel Arigato's most innovative sneaker to date.

Eris's mid-profile silhouette is comprised of a series of 37 interlocking suede panels that sweep across the upper in fluid, sculptural curves, and are hand-distressed to add textural depth and unique character to every sneaker.

These contoured components are highlighted with tonal stitching, contrast nylon ribbing, and a debossed sandpaper print to emphasise shape, form, and texture.

Further detailing comes from dipped laces that weave through a double tongue, which incorporates a branded gel bubble. Subtle Axel Arigato logos are also found across the toe box and via embossing on the rear of the sole unit. The sole itself is a statement of craft, seamlessly fused from two outsole forms to give the impression of a single melting unit.

Eris Pack 2 launches on Wednesday 11th June in all Axel Arigato stores and on axelarigato.com. Eris is priced at €330 / £310 / $435.

Further launch events are planned in Copenhagen on Friday 13th July and in New York on Wednesday 18th.

 


About us:

Founded in Sweden in 2014, Axel Arigato is intrinsically grounded in culture, community, and craft. Driven by curiosity, the brand has consistently connected its approach to the rhythm of what is happening in the wider world, looking to contemporary society for both purpose and inspiration.

It presents diverse collections of elevated and wearable footwear and ready-to-wear, fusing together Scandinavian minimalism with unexpected, contemporary design. The brand has ten physical stores in six countries, as well as a network of over 250 wholesale partners and retail concessions.

Axel Arigato is committed to fostering connections beyond the conventions of commerce – creating global real-world moments of curiosity, community, and entertainment.

 

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About Axel Arigato

About us

Founded in Sweden in 2014 by Albin Johansson and Max Svärdh, Axel Arigato was born with a disruptive mindset – modernising and democratising the sneaker landscape through a blend of style, quality, community and a digital-first approach. Grounded in Scandinavian minimalism and elevated with playful, intentional details, every piece is designed with care: crafted to move globally, worn with individuality. What began online expanded into physical spaces built for energetic cultural exchange - stores and experiences where conversations, performances and unexpected activations dissolve the boundaries between brand and culture. Today, Axel Arigato continues to evolve with purpose via a people-powered approach. It shows up where culture happens: on streets, at events and across cities.

Built on curiosity. Driven by connection.

Contact

+44 7361 580161

greg.french@axelarigato.com

axelarigato.com